Deadstock Shoes Are Making A Comeback in 2022
You may have heard the term deadstock shoes thrown around when reading about fashion or shopping, but what does it really mean? The term deadstock shoes refer to brand new, unused shoes that have never been worn by anyone else (hence, dead) before you buy them.
It’s common to find deadstock shoes at thrift stores, vintage shops, and online retailers that sell used clothes and accessories. Deadstock shoes are usually more expensive than those you can find in the traditional shoe store because they’re brand new and haven’t been used by anyone else before you bought them.
What Is Deadstock?
Used, over-produced, or unsold goods that still have the potential to be sold.
The term deadstock applies to any product that has been sold but is now back on the market. The term was coined by shoe retailer J.Crew in 1985 and was used as a marketing technique for what they called dead-stock shoes.
Originally, the term deadstock applied only to unused shoes from manufacturers and retailers. Today it can also apply to clothing items such as jeans or sweaters as well. As of 2018, many people are looking for brands like Adidas and Nike who produce limited quantities of new products because these brands tend to create better quality products than other brands.
These brands will also typically have higher prices because less quantity means higher cost per item. If you’re an individual with a small budget, don’t worry! You can still find plenty of great deals when purchasing Deadstock products. One way to find good deals is by buying them online through various online retailers.
Online shopping sites often offer discounts when you buy multiple pairs at once, which may result in buying two pairs at half the price of one pair. Some sellers may even sell Deadstock at discounted rates if their inventory needs to be cleared out before certain deadlines or end dates come into effect.
The History of Deadstock Sneakers
In the late 1800s, shoes were made and manufactured by hand, which is why there are so many different styles of them. As production methods advanced and became more automated, the need for these old-fashioned designs disappeared. And since they were no longer being manufactured, they became rarer by the day and were eventually called deadstock.
In 2018, Nike released a limited edition collection of deadstock that sold out in minutes and caused a huge stir on social media. The success of this release led to speculation as to whether deadstock would make a comeback sooner than expected.
Nike confirmed that deadstock will be making a comeback in 2022 with an entire collection of shoes being designed and marketed for this purpose. Along with the 20-year hiatus from the market, prices have gone up significantly because of supply and demand. For example, one pair of Jordan 1’s went from $120 to $700 due to low supply and high demand.
As brands like Adidas continue to design new releases each year, it seems inevitable that dead stocks will become a part of their roster in 2022 as well.
How to Spot Fake vs. Real Deadstock
Since the launch of Adidas’s Ultra Boost and Nike’s Air Max 98, deadstock shoes have been making a comeback. Deadstock is shoes that were produced but never sold to consumers. They are still in their original packaging, with everything from tags to the shoe strings still intact.
But how do you know if your dead stocks are real or fake? There are a few ways to spot fakes. For one, it should come as no surprise that knockoffs are most often found on sites like eBay and AliExpress for prices much cheaper than the market rate. For example, an authentic pair of Nike Air Maxes would retail for around $200; yet on AliExpress, they can be bought for as little as $27.
Another sign that might clue you into whether or not your shoes are legit is where the seller is located. If the site says China/Hong Kong/Singapore then chances are they will be counterfeit. Another surefire way to tell is by looking at the reviews- if there are tons of people who say things like I ordered these without knowing what I was buying and I was so disappointed!
They don’t even look like the pictures! then it could very well be a scam. The best way to find out though, is by inspecting them yourself- take photos up close of every part of them: inside, outside, lining, sole -and compare them to other pics online using Google Image Search or Instagram filters.
Where to Buy the Best Authentic Deadstock
There are a lot of places to buy deadstock, but what you’re looking for is not always easy to find. As long as you know what you’re looking for, it’s much easier to find authentic deadstock. For example, if you’re looking for new-in-box Adidas classics like the Ultra Boost or NMDs, then checking out sneaker consignment stores like Flight Club or Kith is your best bet.
If you’re on the hunt for vintage shoes with that classic ’80s look, then check out The Good Will Out or Foot Patrol. Some people want their deadstock kicks to be made by Nike and Adidas, so eBay and other online retailers might be your best option.
And finally, don’t forget about flea markets and outdoor markets: Deadstock kicks are often sold alongside secondhand clothes at these locations. So why exactly should we care about deadlocks? For starters, they’re environmentally friendly because they’ll never need to be manufactured again since they were never meant for retail in the first place.
Also, because there will never be any more production runs of specific models, deadstock can help fans complete their collections without worrying about how much supply remains available. Finally, there’s something very nostalgic and appealing about rocking your own pair of one-of-a-kind sneakers—even though those kicks are no longer manufactured!
9 Ways to Wear Deadstock
Different from a deadstock, a deadstock is a shoe that has never been worn. Deadstock is typically characterized by its original box and intact labels, but there are many factors that can make it difficult to tell whether or not a shoe is truly deadstock.
The best way to know for sure if the shoes you’re looking at are deadstock is to buy them! Here’s how you can wear them 1) Wear Them With A Suit – If you have a suit with brown trousers, consider purchasing some black patent leather oxford shoes to match. It will look professional and well put together. 2) Wear Them With Jeans – As long as they match your style and personality, these suede boots will be perfect with jeans of any color.